MEC, Canada’s go-to place for outdoor gear, partnered with Finger Food to co-develop a solution that solves the problem of how to showcase the company’s vast range of tents without taking up valuable real estate. 50 assembled tents would easily take up the floor-space of a typical MEC store.
Using its proprietary Photogrammetry rig and Azure-powered data processing pipeline, Finger Food created an Augmented Reality app that works on mobile devices and is adapted for the Hololens.
An app that showcases highly realistic, life-size ‘virtual’ tent models that communicates key product information such as size, capacity, and aesthetics. This is all viewed through an augmented reality viewer or Hololens, allowing customers to quickly make tent buying decisions, without necessarily setting foot in the store.
Photogrammetry is at the cutting edge of photo-realistic object creation.
It is the quickest and most scalable way to accurately create true life-like texturing. Finger Food’s custom rigs lead the industry, when it comes to multi-scale photogrammetry.
Augmented reality The culmination of the project was in the launch of an AR-based iPad application, that utilises AR Kit, Microsoft Azure and Unity to bring the tents to life!
Immersive The app is designed to create a seamless highly visual customer experience that bring tents to life, right before their eyes.
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