The challenge was to explore if there is a way to streamline a design process that would increase the efficiency of the R&D process and take it beyond the clay modelling methods commonly used to design trucks and parts.
The solution, derived from envisioning, was to create a virtual truck model using holographic technology. By using an industrial workflow, PACCAR was able to view and modify a full scale truck body design in the Microsoft HoloLens
PACCAR was able to turnaround 3D prototyping of new designs at a much quicker rate. This ultimately increased sales and improve each product's time to market rate and collaborate around new designs more easily.
PACCAR needed a way to improve their industrial workflow. Finger Food ATG became the first company to use HoloLens as the solution.
Finger Food ATG’s ability to not just generate concepts through the Envisioning process, but to rapidly prototype, receive feedback and then pivot in direction was a core reason for success.
To maximise success a Finger Food ATG team was embedded at Kenworth's R&D facility, doing a deep dive into their existing processes and mining meaningful data.
We facilitated PACCAR's vision to reinvent the way their industry does business. We provided the tools and inspiration to enable them to reduce design time and allow real time critical data to be viewed in a new highly usable format.
Our challenge was to respond to two key R&D concerns: how to evolve a tried and true practice of clay modelling for truck and part designs into a more effective prototype method and how to increase the speed in which PACCAR could bring trucks to market by injecting HoloLens into its manufacturing process.
Leveraging the speed, tenacity, and diversity of our team, we immediately began whiteboarding ideas and setting daily development targets to execute our concepts – at a pace that quickly earned us a strong reputation with the Microsoft and PACCAR teams.
“It’s your work, it’s your expertise, it’s your attitude. I’ve just never worked with anyone like you guys.”
PACCAR needed a way to improve their industrial workflow. Finger Food became the first company to use Hololens as the solution.
Finger Food’s ability to not just generate concepts, but to rapidly prototype, receive feedback and then pivot in direction was a core reason we succeeded. To ensure we understood the key challenges faced, we embedded our team at the Kenworth's R&D facility, doing a deep dive into their existing processes and mining meaningful data.
We knew that to help PACCAR, we had to slash design time and allow decision makers the ability to envision data in a new way. We decided to reinvent the way this industry leader does business.
Continuing to Scale
Finger Food ATG has helped fundamentally transform a decades-old industry, and in turn PACCAR has embraced augmented reality as a way to empower decision-making and drastically reduce design time.
Integrating HoloLens technology into the design process, we were able to provide a 1:1 holographic experience that improved PACCAR’s workflow instrumentally – cutting down the R&D process by 3 months and substantially impacting PACCAR’s ability to deliver ahead of the competition.
Our robust envisioning process facilitates driving innovation and transformative results across multiple business units and industries, by leveraging core customer data and Microsoft technologies.