Fundamentally changing big industry with big technology.
The Challenge

The challenge was to explore if there is a way to streamline a design process that would increase the efficiency of the R&D process and take it beyond the clay modeling methods commonly used to design trucks and parts.

The Solution

The solution, derived from envisioning, was to create a virtual truck model using holographic technology. By using an industrial workflow, PACCAR was able to view and modify a full-scale truck body design in the Microsoft HoloLens.

The Result

PACCAR was able to turnaround 3D prototyping of new designs at a much quicker rate. This ultimately increased sales and improve each product's time to market rate and collaborate around new designs more easily.

Beyond Clay

PACCAR needed a way to improve their industrial workflow. Finger Food ATG became the first company to use HoloLens as the solution.
Finger Food ATG’s ability to not just generate concepts through the Envisioning process, but to rapidly prototype, receive feedback and then pivot in direction was a core reason for success.

To maximise success a Finger Food ATG team was embedded at Kenworth's R&D facility, doing a deep dive into their existing processes and mining meaningful data.

We facilitated PACCAR's vision to reinvent the way their industry does business. We provided the tools and inspiration to enable them to reduce design time and allow real time critical data to be viewed in a new highly usable format.

Our challenge was to respond to two key R&D concerns: how to evolve a tried and true practice of clay modeling for truck and part designs into a more effective prototype method and how to increase the speed in which PACCAR could bring trucks to market by injecting HoloLens into its manufacturing process.

Leveraging the speed, tenacity, and diversity of our team, we immediately began white-boarding ideas and setting daily development targets to execute our concepts – at a pace that quickly earned us a strong reputation with the Microsoft and PACCAR teams.

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“It’s your work, it’s your expertise, it’s your attitude. I’ve just never worked with anyone like you guys.”

Kevin Collins
GM, Customer Service & Support, Microsoft
Enhancing Workflow

Our primary focus was to seamlessly integrate into PACCAR’s existing workflow, building custom pipelines and tools to convert their data to a format that could be viewed on the HoloLens. Additionally, we built a custom render solution and high-performance shaders that rendered data to airflow lines, air pressure, and velocity slice visualization.

To guarantee accuracy, we had to ensure our truck holograms would be correctly aligned to the physical trucks. Our team quickly built up an extensive toolset around Microsoft’s core HoloLens-anchoring APIs. This created a system to move and align objects both easily and accurately.

Our ability to anticipate different scenarios, rapidly identify potential problems and provide workable solutions meant we provided PACCAR with game changing technology and expert support.

Continuing to Scale

Integrating HoloLens technology into the design process, we were able to provide a 1:1 holographic experience that improved PACCAR’s workflow instrumentally – cutting down the R&D process by 3 months and substantially impacting PACCAR’s ability to deliver ahead of the competition.

Our robust envisioning process facilitates driving innovation and transformative results across multiple business units and industries, by leveraging core customer data and Microsoft technologies.